Entrepreneurial. Driven. Passionate. Marcia Griffin vibrantly radiates all of these qualities as the leader of and driving force behind HomeFree-USA – a HUD intermediary on the front lines of closing the racial wealth gap in America.

As CEO, Marcia empowers low-to-moderate-income (LMI), middle-income, and households of color to achieve and sustain homeownership. Soon entering its 4th decade in operation, HomeFree-USA has grown substantially with an affiliate network spanning 21 states.Driven by Marcia’s leadership, the organization supports more than 35,000 households annually. Even more remarkable, though, is a 0% foreclosure rate among families who have participated in HomeFreeUSA’s programs.

Recognizing the immense value homeownership brings to increasing wealth among POC, and the need for financial education earlier in life, Marcia launched the Center for Financial Advancement® (CFA) in 2017. Serving students at Historically Black Colleges and Universities, CFA nurtures leadership skills, bridges gaps in financial literacy, and connects students to financially rewarding internships and careers. Now in its 6th year, CFA extends to 16 HBCUs and has served more than 10,000 students.

Through her decades in the pursuit of empowering families, Marcia is recognized as an expert in homeownership, reaching LMI and POC communities, and one of the most engaging keynote speakers around. She serves on numerous boards and committees as a valued advisor. And in 2022, she became the host of $mart Money Moves: Building Wealth for Everyday People – a TV show dedicated to money management as a means for building wealth.

For Marcia, her organization is part of her family, and her family is part of her organization. Her husband Jim serves as HomeFree-USA’s CFO and her daughters, Simone and Milan, are leading the way for the next generation of Griffins to lead the company. Marcia Griffin – Wife. Mother. Grandmother. And a tireless advocate for closing the racial wealth gap, one new homeowner at a time.