Earn their trust. Grow your market.
What does it take to reach the financially ready buyers that traditional outreach misses? Marcia Griffin has spent nearly four decades answering that question. As Founder and CEO of HomeFree-USA and a nationally recognized leader across the public and private sectors, she has helped the housing and financial services industry reach families it long overlooked.
Marcia gives lenders, servicers, policymakers, and community leaders proven strategies to build trust, expand access, and grow into untapped markets—achieving financial success and meaningful impact.
Book Marcia to Speak →
Families represented in the HomeFree-USA network
Nonprofit affiliates across 25 states
Of HomeFree-USA-educated buyers approved for mortgage on first try
Foreclosure rate among families who follow the HomeFree-USA model
Trusted By Leading Organizations
Why book Marcia?
For decades, Marcia has built bridges between financial institutions, policymakers, and the communities they serve, and she shows industry leaders how to do the same.
Purpose meets profit
Marcia has proven that serving families well and building a strong business go hand in hand, and she shows leaders how each strengthens the other.
Trust and reach
Marcia has built trusted relationships with communities, cultures, and faith groups nationwide, and shows organizations how to build authentic connections of their own.
The next generation
Having worked with 10,000+ HBCU students through the Center for Financial Advancement®, Marcia shares what tomorrow's homebuyers and workforce want most, and how to reach them.
Housing & finance keynotes
Millions of financially ready buyers remain on the sidelines, often after generations of mistrust in the housing industry. Drawing on HomeFree-USA's network across 25 states, Marcia shows lenders, servicers, and housing leaders how authentic community relationships turn overlooked markets into lasting growth.
- Why trust is the key to reaching overlooked buyers, and how to earn it
- How community partnerships expand your pipeline of qualified borrowers
- How to serve diverse communities, cultures, and faith groups authentically
Families who follow the HomeFree-USA model maintain a 0% foreclosure rate. Marcia explains how housing counseling agencies create mortgage-ready, sustainable homeowners, and why partnering with them is one of the smartest growth strategies in housing finance.
- What housing counseling delivers for your portfolio and your reputation
- How to structure effective partnerships with counseling agencies
- How prepared buyers become long-term customers and community advocates
HBCUs are home to some of the most talented, driven students in the country, and organizations that build real relationships with them gain a lasting advantage. Through the Center for Financial Advancement®, Marcia has connected more than 10,000 students at 15 HBCUs with leading corporate partners. She shows organizations how to build partnerships that deliver both talent and impact.
- What HBCUs and their students want most from corporate partners
- How to design internships that attract and retain Gen Z talent
- How to build HBCU relationships that last beyond recruiting season
Homeownership doesn't have to wait until your 40s. Marcia shares proven strategies from the Center for Financial Advancement® to help Gen Z build financial confidence, grow wealth earlier, and become sustainable homeowners, and she shows the industry how to engage tomorrow's borrowers today.
- What today's Gen Z buyers need to become mortgage-ready
- How early financial education builds lifelong customers
- Partnership models that reach young buyers where they are
Every keynote is tailored to your audience, theme, and goals. Also available for panels, podcasts and fireside chats on: mortgage readiness, reaching diverse homebuyers, housing counseling partnerships, HBCU recruitment and partnerships, and supporting homeowners through financial hardship.
Looking for leadership, nonprofit, or entrepreneurship keynotes? Explore signature keynotes →
What audiences are saying.
You always bring a dynamic message! Thank you for being the afternoon Keynote Speaker, you delivered an OUTSTANDING speech! I know it resonated with our attendees.
Robin Pope-Moss
Former SVP, CRA Services & Community Engagement Manager, Truist
As professionals, Marcia and Jim Griffin have demonstrated a real way to focus. Not only on being entrepreneurs and bringing a business perspective to the work that they do, but they've done it by keeping the community in mind. They've done it with family. They've done it in a way that is a roadmap for others: Don't forget where you come from. In fact, use your talents to engage the community you come from, so that people can be successful, particularly in housing.
Dwight Robinson
Former SVP of Human Resources, Freddie Mac
Marcia speaks up for the smaller guys; she's a voice for all housing organizations. I would consider her the queen of housing.
Larry Laws
Founder & President, First Home Alliance, Inc.
What your audience walks away with.
- Concrete strategies for reaching financially-ready but overlooked buyers
- A blueprint for engaging Gen Z earlier in the wealth-building journey
- Hard-won lessons from building national lender and policymaker partnerships
- A practical framework for aligning mission with margin